Effective Search Engine Optimisation
One important thing that everyone who sets up a website needs is more and more people to visit their website. This applies to not only commercial websites, but every website that goes live on the internet. So, you need to make it very easy for people to find your website among the billions of sites that already exist on the world wide web.
There are many ways of getting your website noticed. Search engine optimisation is one of the most effective ways. Broadly defined, Search Engine Optimisation (SEO) is the art and science of making web pages/sites attractive to the search engines. The primary goal of SEO is to get your site high search engine ranking.
If you adopt effective search engine optimisation strategies, it could mean a high traffic for your site. A high traffic normally translates to higher conversions, and subsequently an increased amount of revenue for your online business or blog.
Remember, you should not stop once you get a steady flow of traffic from SEO. You should, instead, focus on maintaining and improving your SEO strategies. Having said that, let’s explore some effective search engine techniques that you can adapt for your site:
Create Powerful Backlinks To Your Web Pages
The more authoritative sites or pages are linked to your site, the higher your site will rank in the search engines. You should look for ways to get influential people in your industry or area of specialization to link to you. One of the most effective ways to get backlinks is to write for established publications.
You can also achieve that by conducting industry interviews and recommending your best content to individuals who call the shots in the industry. Link building can also be achieved by sharing content across social media networks. Search engines consider content that has been extensively shared on social media to be of higher quality.
Consider Using Descriptive URLs
Using descriptive, keyword-relevant links is a simple, yet effective search engine optimisation practice. The text you use to link to your pages plays a great role in how search engines understand your content. What does this mean?
By doing that, you’re making it easier for search engines to put your page into context. That increases the chances of the page to rank higher for the keyword “entry level drones”.
Optimize for Voice Search
KPCB’s 2016 Internet Trends Report shows that voice search queries increased by at least 35 times for the past 8 years and by over 7 times for the past 3 years. In the same report, Andrew Ng, Chief Scientist at Baidu, claims that speech recognition accuracy will soon jump to 99% from the current 95%.
At 99% accuracy, virtually everyone will start using speech recognition all the time in their queries. As such, you should start preparing now by optimizing your content and website for voice search. There’s a lot of information online on how to do it.
Optimize for Mobile
Google made a major update called Mobilegeddon in 2015. You know what this meant?
If your site didn’t have a mobile version by April 21, 2015, it lost a great deal in rankings in the mobile version of Google search results. Fast forward to today, your site needs to be mobile-ready.
Google allows you three options when it comes to mobile SEO:
1. Responsive design
2. Using dynamic serving
3. Setting up your site on a mobile subdomain
Still, on mobile optimization, you should realize that Google now favours websites that apply SEO to their mobile apps. What does this mean? If you have an app, be sure to also invest in mobile app SEO.
The difference between having a successful website, and wasting resources on a failed site, is normally the difference between whether or not you have invested in effective search engine optimisation tools, techniques, and strategies. Learning effective SEO practices can sound like a daunting task, especially when you are new to the concept. With the above tips, however, you can do great with your SEO efforts. Also, make sure that your site has fresh, high-quality content that is updated on a regular basis. Don’t forget to incorporate relevant keywords and phrases in the body of the content.